Todoloo
Todoloo serves as a practical tool designed to facilitate children's completion of chores by infusing an element of enjoyment and achievability.
UX/UI Designer
Figma, Canva
2024
Project Objective
Improve user engagement by enhancing the overall user experience of the Todoloo app.
Increase user retention by implementing features that make chores fun and rewarding for children
Target Audience
Parents with young children (aged 3-6) and children (aged 7 -12)
User Journey
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Competitive Analysis
Content Strategy/Recommendation
To gamify chore charting, assign points to each chore based on difficulty or importance, allowing children to unlock levels and achievements as they progress. Virtual badges and rewards, such as "Helper of the Week," can motivate children and be displayed on a virtual trophy wall. Mini-games and puzzles can make chore tasks interactive, while customizable avatars offer personalization options as rewards for completing tasks. Story-based narratives and family challenges encourage engagement and teamwork. For the app and website, community engagement features like forums, progress reports for parents, and seasonal content can enhance user interaction. A comprehensive FAQ section with tutorials ensures smooth app navigation and troubleshooting
User Flows
Conclusion
In creating the new content strategy, user flows, and prototype for Todoloo, I focused on optimizing user engagement by implementing gamified features and refining the user experience. I expanded the content strategy to include personalized rewards, interactive narratives, and family-centered challenges, ensuring that the app would resonate with both children and parents. I meticulously mapped out user flows that simplify the navigation, making it intuitive for parents to track progress and for children to engage with tasks. Finally, I translated these strategies into a functional prototype, incorporating visual elements like customizable avatars and achievement badges, which successfully demonstrate how the new features can boost retention and engagement.
