Trybe
Trybe is a community-building platform designed to combat loneliness and social isolation by connecting individuals with shared interests and passions. Born out of personal experience and a desire to address loneliness, Trybe aims to create a safe and supportive environment for authentic connections and meaningful relationships.
UX/UI Designer
Figma, Canva
2024
Why Trybe?
My target user needs a sense of belonging and connection, the user experiences loneliness, certain anxieties, or has niche interests. They desire a safe space to express themselves authentically and connect with like-minded people who understand their struggles and passions.
Research Findings
All survey respondents indicated a need for a solution to the problem (100%)
60% said it was a problem worth solving in their world
Respondent quote: “I want a platform to express myself as much as possible without feeling embarrassed or ashamed”
Problem Statement
Loneliness and social isolation have severe impacts on mental health, quality of life, and even lifespan. Existing solutions often fall short of providing a sense of belonging and connection for individuals with niche interests or those who experience social anxiety.
Solution Overview
Trybe's community-building platform offers:
Interest-based communities for like-minded individuals to connect and share
A safe space for authentic expression and support
A supportive environment to alleviate feelings of isolation and loneliness
Persona 1: Jess
Quote: "I just want a place where I can be myself and connect with others who get me."
Demographics:
Age: 22
Occupation: Recent Graduate
Income: $25,000
Pronouns: She/Her
Gender Identity: Cisgender
Orientation: Heterosexual
Location: Toronto, Canada
Short Bio: Jess recently graduated from university and moved to a new city for her first job. She is struggling to find friends and feels lonely. Jess has always found it difficult to make new connections and often feels isolated, especially after moving away from her college friends.
Technology Usage: Jess is an active social media user who spends a lot of time on Instagram, TikTok, and Reddit. She also uses apps like Meetup and Eventbrite to look for events but often finds them overwhelming and not very helpful.
Frustrations:
Feels that most social platforms are superficial and don't foster real connections.
Feels like people rush to conclusions about her and her interests before getting to know her
Finds it hard to meet people with similar interests in a big city.
Feels overwhelmed by large, impersonal events and prefers smaller, more intimate gatherings
Goals:
To find a community where she can share her interests and make genuine connections.
To participate in activities and events that are meaningful and fulfilling.
To overcome her feelings of loneliness and feel more supported.
Needs:
A platform that offers smaller, interest-based communities.
Opportunities to engage in meaningful conversations and activities.
A safe space where she can be herself without fear of judgment.
Motivations:
The desire to feel understood and accepted.
The need for emotional support and companionship.
The drive to build a sense of belonging in her new city.
User Journey
Conclusion
In conclusion, Trybe is more than a platform—it's a lifeline for students seeking meaningful connections and mental wellness support. By leveraging data-driven insights and fostering inclusive communities, Trybe is set to transform the way schools support their students, paving the way for a future where no one feels isolated or unheard.
