St Lawrence Market

The St Lawrence Market is a public market in Toronto; it is considered one of the best food markets in the world, attracting both Toronto locals and visitors.

The Problem

How might we create a more cohesive and user-friendly digital presence that improves navigation, provides comprehensive information, and enhances event communication?

Goals

  • Restrategize UX Theme and Experience

  • Design ideal web experience for new and existing users.

  • Perform a comprehensive heuristic review

Heuristic Review

UX Theme


Connection and Satisfaction


Criteria-

Provide a seamless and enriching market experience.

Foster a sense of connection and happiness for the user.

Create a digital doorway that leads to the heart of the vibrant market culture.


Goal - The goal is to transform Jiggi's market outings into memorable and fulfilling experiences by prioritizing connection and happiness in the UX theme. The aim is to create a digital doorway that opens up to the vibrant and engaging atmosphere of the St. Lawrence Market, allowing Jiggi and similar users to fully immerse themselves in the local culture, community, and offerings of the market.



Connection and Satisfaction


Criteria-

Provide a seamless and enriching market experience.

Foster a sense of connection and happiness for the user.

Create a digital doorway that leads to the heart of the vibrant market culture.


Who is Jiggi?
35-year-old entrepreneur and mother from Toronto Feels at home in the vibrant spirit and cultural diversity of the Toronto area Treasures her weekly trips to Kensington Market as moments of connection with local vendors and community immersion

Jiggi's Priorities:
Seeks authenticity, leading her to seek out fresh produce while supporting independent businesses Determined to make informed decisions and savor unique market experiences, from culinary adventures to cultural exploration
Jiggi's Challenges:
Navigating the bustling market environment and accessing reliable information have been challenging Constantly overwhelmed and frustrated, but remains determined


Goal - The goal is to transform Jiggi's market outings into memorable and fulfilling experiences by prioritizing connection and happiness in the UX theme. The aim is to create a digital doorway that opens up to the vibrant and engaging atmosphere of the St. Lawrence Market, allowing Jiggi and similar users to fully immerse themselves in the local culture, community, and offerings of the market.


Let's create deiglhtful experiences

Schedule a call with Joshua

Let's create deiglhtful experiences

Schedule a call with Joshua

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